INNOLIVA advocates working hand in hand with the IOC to protect the quality of the oil

• Exporters have prepared a proposal that will be presented to the executive committee of the organization
• They have also committed to improving the chain and guaranteeing consumer protection 

Madrid, May 17, 2016. 

The main exporters of olive oil belonging to the International Olive Oil Council (IOC) met recently with the Executive Secretariat, to which they have presented a series of measures with the objective of «safeguarding the quality» of the product and «ensuring the satisfaction of the consumers». The list will be presented soon to the Executive Committee and INNOLIVA, a production company with great weight in the Spanish export of olive oil, values ​​the proposal positively and insists on the importance of working together for the benefit of both the consumer and the sector itself.

Exporters advocate, among other things, for a harmonization of food and customs code standards with those of the IOC, as well as for the implementation of physical-chemical and sensory laboratories or the creation of a working group to launch a traceability mechanism for olive oil, among other issues.

INNOLIVA considers it essential to deepen the method of organoleptic evaluation and other complementary methods, as suggested by the exporters, and it is also of special interest that the IOC studies the evolution of consumer behavior, which can be very useful for the sector.
The company from Navarre also joins the commitment expressed at the meeting regarding the improvement of the olive chain and consumer protection, which will be carried out through good practices and compliance with regulations.

The acceptance and implementation of these measures would be a decisive step for exporters of olive oil, since one of its greatest challenges at present, the defense of quality oil, would be solved to a large extent.

INNOLIVA, with some 5,000 hectares of olive trees in Spain and Portugal and some 10,000,000 olive trees, devotes a large part of its production to the foreign market. To date, the United States has more than 47% of its exports, while the other half stays in the Old Continent, with Portugal and Italy being the main recipients. However, new roads are being opened in other continents and Japan already reaches around 0.3% of the total exported.

About Innoliva 

The company, which has its head office in Pamplona (Spain), owns more than 5,000 hectares of irrigated olive groves, located in Spain and Portugal, where the Mediterranean climate gives the olive tree the ideal environment for the development and maturation of the fruit; and it favors the obtaining of Extra Virgin Olive Oils with excellent sensory qualities.

With its production system, they guarantee the integral traceability of the entire process: from the olive tree to the final customer.

They make their Extra Virgin Olive Oil cold in the shortest time possible from the entrance of the olive in the oil mill. And they take care of the oil already produced to maintain their excellent sensory and healthy qualities as long as possible.

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