The “alicamentos” fill the shopping cart

Spaniards favor foods whose qualities make them the most effective natural medicine and perfect ally of health 

Madrid, May 19, 2017. 

The “super foods”, products with superior nutritional properties, such as Virgin Olive Oil or legumes, have become the preferred choice of consumers when making the purchase. This is clear from Nielsen’s latest report “Consumer Confidence Q2 2016”, which ensures that Spaniards bought 4.1% more “superfoods” in the last six months.

The document places health as the third issue that most concerns society, only behind economy and employment. This trend has caused that health is precisely one of the main demands of Spaniards as consumers. “The priority for Spaniards is to be healthy and in shape,” says Gustavo Nuñez, CEO of Nielsen Spain and Portugal.

That is why the so-called “super shopping basket”, which includes 25 “super foods”, has increased by 4.1% in recent months compared to 1.9% of the total market. In the case of virgin olive oil (EVOO) growth has been especially notable: 4% in the period from October 2016 to March 2017.

The list of the 25 categories is completed: chia, quinoa (4 subcategories), chickpeas, beans, lentils, arándonos, nuts, salmon (3 subcategories), tuna, bonito, sardines and anchovies (2 subcategories), trout (2 subcategories) ), soy, cauliflower / broccoli and tomato.

INNOLIVA, as a benchmark in the olive sector, defends the many benefits attributable to olive oil and, for this reason, produces its oil in cold, so that the nutritional properties of the product remain intact and thus avoid losing the qualities that make of its olives a unique raw material.

About Innoliva 

The company, which has its head office in Pamplona (Spain), owns more than 5,000 hectares of irrigated olive groves, located in Spain and Portugal, where the Mediterranean climate gives the olive tree the ideal environment for the development and maturation of the fruit; and favors obtaining Extra Virgin Olive Oils with excellent sensory qualities.

With its production system, they guarantee the integral traceability of the entire process: from the olive tree to the final customer.

They make their Extra Virgin Olive Oil cold in the shortest time possible from the entrance of the olive in the oil mill. And they take care of the oil already produced to maintain their excellent sensory and healthy qualities as long as possible.

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