INNOLIVA highlights the importance of these meetings, which facilitate the opening of new markets
Madrid, March 29, 2017.
IFEMA- Madrid welcomes today and tomorrow the World Olive Oil Exhibition (World Oil Exhibition -WOOE-), an “unprecedented” world event aimed at producing oil mills in search of new opportunities as well as buyers of olive oil from all over the world the world. INNOLIVA considers WOOE a good opportunity to increase knowledge about the attributes of liquid gold and exchange experiences.
The largest international fair devoted exclusively to the olive oil sector will bring together a large exhibition area where companies will show their products to the public. In addition, the event has a program of tastings and conferences with prestigious experts as protagonists that make this edition the “most ambitious” of all.
As explained by the organization, this year has acquired the “commitment” to gather in the Spanish capital “the major international operators, ensuring a significant presence of importers from the USA, the Middle East, Italy and Central Europe.” They explain that “the commitment to olive oil from some emerging countries is also an opportunity for the bottling sector to position itself in them through an international event such as this fair.”
It is precisely for this reason that INNOLIVA values positively the celebration of these meetings, which promote the olive culture and also represent a great opportunity for companies in the sector.
According to this, the production company based in Navarra, which has Italy and the USA. among its main buyers, the importance of WOOE to promote contact between producers and contribute to the international trade of olive oil.
The company, which has its head office in Pamplona (Spain), owns more than 5,000 hectares of irrigated olive groves, located in Spain and Portugal, where the Mediterranean climate gives the olive tree the ideal environment for the development and maturation of the fruit; and it favors the obtaining of Extra Virgin Olive Oils with excellent sensory qualities.
With its production system, they guarantee the integral traceability of the entire process: from the olive tree to the final customer.
They make their Extra Virgin Olive Oil cold in the shortest time possible from the entrance of the olive in the oil mill. And they take care of the oil already produced to maintain their excellent sensory and healthy qualities as long as possible.